Successfully drawing in mega crowds from around the world, House of iKons, the global brand celebrated for its diverse range of emerging designers, is set to push diversity and inclusion to the forefront for their 5th year running.
Pictured: House of iKons, Spring/Summer 2020 London Fashion Week Off Schedule.
A Runway Reflecting Our Reality
Celebrating both fashion and diversity, House of iKons 5th Anniversary Special DURING London Fashion Week has already inspired creativity and innovation within the fashion industry with many reputable brands following suit.
Associated with the World Fashion Council and spear heading its designers as the next big icons, many designers have gone on to work with major celebrities from Michelle Obama, Beyoncé, JLo, Paris Hilton, Britney Spears to Tyra Banks to name just a few.
Paris Hilton at Cannes 2014 Outfit Designed by Rocky Gathercole
As well as supporting new emerging international fashion creatives from Los Angeles (Rocky Gathercole) to Egypt (Marmar Halim), the Fashion House has worked with numerous charities. In 2017, House of iKons supported 'The Sharan Project', a Charity protecting women and young children in vulnerable and abusive situations. Additionally, it continues to support emerging musicians giving them a platform to perform, exposure via events both abroad and here in London and provides internships and work experience in fashion, media, event planning and filming.
The Need For Diversity
When we think of the fashion industry, the first thing that comes to mind is boundary pushing, creativity and positive change. However, 2019 saw a turn for the worst with a number of racially charged scandals involving brands from Gucci, Prada, to Dolce & Gabbana, further fueling the need for diversity.
The Gucci woollen sweater that sparked public outrage.
From decades of primarily using young, 5' 9"and above, largely white models, the need for diversity in the fashion world has become undeniable.
House of iKons clearly despises ‘tokenism’, (an industry practice whereby designers fill diversity quotas, hiring small numbers of under-represented individuals from groups alluding the appearance of equality in fashion).
Commenting on diversity within the fashion industry, Savita Kaye, CEO of House of iKons says,
"We will continue each season highlighting beauty and creativity not just in design and music but for all regardless of ethnicity, size, shape and sexual orientation; as everyone has the right to feel and look good, feel confident about who they are in the here and now!
Pictured: Savita Kaye, CEO of House of iKons.
We will continue to push boundaries and stereotypes. We are still a small drop in this big ocean, however we will continue to create a storm and bring beauty and creativity to whoever you are, wherever you are, from around the world."
This season the most expensive dress in the world, 'designed by Josh', retailing at £50 million will be showcased and worn by the beautiful International Model and Actress herself, Kiera Chaplin. 'House of iKons' continues to support children's fashion from around the world by showcasing iconic children's designers platformed similar to women's and men's wear; the little iKonic models have gained global media and press exposure leading these little iKons from the runway to projects on TV and Film.
CREDIT: Designed by JOSH.
The House of iKons 5th Anniversary Special DURING London Fashion Week 2020 show Celebrating fashion and diversity runs from Saturday, 14 – Sunday, 15 September at Hilton London Metropole.
In Association with World Fashion Council and Sponsored by Designed by Josh, Den Creatives & Girl Meets Brush, be prepared to witness an amazing event filled with celebrated designers and diverse #iKons from around the world. You can purchase your tickets here.
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