How Four Lads in Jeans Went From Global Meme to Speaking Up Against Cyberbullying and Mental Health
From global meme to signing major deals, Four Lads in Jeans are now using their platform highlighting the importance of speaking up against cyberbullies and mental health.
Going viral from an Instagram post back in 2019, on the basis of their tight-fitting outfits, the global sensations were turned into memes and were the subject of cyberbullying - trolling and abuse.
From Negative to Positive
The four lads joined Rebecca talking everything from going viral, the effect the post had on their mental state, signing a deal with Sony and McDonald's and how they plan on positively using their platform to create change.
You can call it one of the most inspiring conversations to date with four kind-hearted lads.