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empowering            people around the world

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How Four Lads in Jeans Went From Global Meme to Speaking Up Against Cyberbullying and Mental Health


Photo: (Left to right) Kevin Rooney, Alex Lacey, Jamie Phillips and Connor Humpage

From global meme to signing major deals, Four Lads in Jeans are now using their platform highlighting the importance of speaking up against cyberbullies and mental health.


Going viral from an Instagram post back in 2019, on the basis of their tight-fitting outfits, the global sensations were turned into memes and were the subject of cyberbullying - trolling and abuse.





From Negative to Positive


The four lads joined Rebecca talking everything from going viral, the effect the post had on their mental state, signing a deal with Sony and McDonald's and how they plan on positively using their platform to create change.


You can call it one of the most inspiring conversations to date with four kind-hearted lads.


Watch in Full here and subscribe and turn on notifications to our YouTube, Apple and Spotify channels to be alerted when new episodes come out.

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